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How Advertising in the Media and Entertainment Industry is Changing in 2025
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How Deadlizard Transformed Ad Sales Presentations for Media Giants
With Zoomifier, Deadlizard’s clients delivered seamless, high-quality pitches that captivated advertisers and streamlined workflows
How Deadlizard Transformed Ad Sales Presentations for Media Giants
With Zoomifier, Deadlizard’s clients delivered seamless, high-quality pitches that captivated advertisers and streamlined workflows
Key Results
Unified brand messaging
across regions.
Faster content updates
and distribution.
Improved video quality and reduced disruptions in remote presentations.
Key Results
Unified brand messaging
across regions.
Faster content updates
and distribution.
Improved video quality and reduced disruptions in remote presentations.
About Deadlizard
Industry
Marketing/Media Services
Customer Since
2021
Location
NY, United States
Tools implemented
CustomShow, Simulcast, Digital LibraryÂ
Their mission:
Crafting high-quality, visually stunning materials tailored to their clients’ needs.
The Challenges
Deadlizard’s Clients Faced
Fragmented Brand Messaging: Lack of centralized tools led to inconsistent presentations.
Remote Presentation Struggles: Bandwidth issues degraded video quality during high-stakes pitches.
Inefficient Content Distribution: Updating and sharing files across regions created confusion and delays.
The Solution
Deadlizard adopted Zoomifier
Dynamic Control: Lock critical content while enabling agile updates.
Simulcast Technology: Ensure production-quality remote presentations without bandwidth hiccups.
Centralized Content Management: Eliminate version control issues with cloud-based sharing.
In Their Words
“Zoomifier gives our clients the ability to change what they need to change, control what they need to control, and deliver it with the polish their industry demands.”
Todd Reinhart
Partner & Co-Founder
Zoomifier Tools Implemented
Ready to Transform Your Ad Sales Presentations?
Join industry leaders who are transforming their sales strategies with Zoomifier.
DeadLizard Success Story
The Challenge: Delivering High-Quality, Controlled Content in a Remote-First Environment
In the fast-paced media and entertainment industry, Deadlizard’s clients face unique challenges in delivering polished, professional content to advertisers and stakeholders.Â
- Inconsistent Control Over Sales Materials
One of the most pressing challenges Deadlizard’s clients faced was balancing content agility with message control. While tools like PowerPoint allowed sales teams to edit materials, there was no way to lock key messaging. This often resulted in fragmented brand presentations, especially as teams made ad hoc edits to files.
“Without proper safeguards, we’d often hear clients complain about rogue salespeople presenting outdated or inconsistent materials,” Todd shared.
- Â Disrupted Presentation Quality in Remote Environments
With the onset of COVID-19 and the shift to remote work, media clients struggled to deliver the high-quality video presentations their audiences expected. Limited bandwidth and unreliable tools like Zoom made it nearly impossible to showcase premium content without buffering or technical interruptions.Â
“Our clients can’t afford to have anything less than production-quality materials in their sales pitches,” Todd Reinhardt explained. “If it buffers or looks bad, it’s a dealbreaker.”
- Inefficient Content Distribution Across Teams
Managing and distributing presentation materials to geographically distributed sales teams was another significant challenge. Traditional tools required physical file sharing, leading to version control issues and administrative overhead.
“With tools like PowerPoint, updating a presentation meant sending files to satellite offices and hoping everyone was using the right version,” Todd explained. “It created a logistical nightmare, especially for teams operating across multiple regions.”
Solutions and Benefits:
By adopting Zoomifier, Deadlizard and their clients transformed their workflows with a centralized platform that enables seamless production, editing, and distribution of presentations, ensuring team alignment and consistency.
- Streamlined Content Control and Brand Consistency
Zoomifier addressed Deadlizard’s challenges by providing a centralized platform with advanced content control and permission capabilities. Media and entertainment clients can now maintain a consistent brand message while allowing necessary updates. The solution enables teams to lock key materials and apply permissions, ensuring only authorized individuals can edit presentations while sales teams present the most up-to-date content.
“Zoomifier allows our clients to control what they need to control and deliver their content with confidence,” Todd Reinhardt shared. “It’s a game-changer for maintaining their professional image in such a competitive industry.”
“Without proper safeguards, we’d often hear clients complain about rogue salespeople presenting outdated or inconsistent materials,” Todd shared.
- High-Quality Remote Presentations Without Compromise
“With Zoomifier, our clients can confidently present video content without worrying about stuttering or buffering—it just works, and that’s vital in this industry.” States Todd.Â
Zoomifier’s robust infrastructure ensures high-fidelity video and seamless presentations, even in remote environments where bandwidth limitations often degrade quality. By building content directly in the cloud, Zoomifier eliminates the latency issues seen in tools like PowerPoint or traditional conferencing platforms, allowing Deadlizard’s clients to showcase production-quality content without interruptions.
- Effortless Content Updates and Distribution
Zoomifier simplifies content management by enabling teams to update and distribute materials in real time. Instead of shuffling large files across regional sales teams, presentations are saved, published, and accessed via the cloud. Sales teams always have the latest version, eliminating version control issues and the overhead of manual updates.
“It’s so much easier for our clients now,” Todd noted. “They simply link to a single presentation, and everyone has immediate access to the latest materials—no more guessing if they’re using the right file.”
New Opportunities: Positioning for Continued Success
- Unlocking Opportunities for Smaller Media Networks
With Zoomifier, smaller media networks can now deliver content with the same polish and professionalism as their larger competitors. The platform enables these networks to showcase their advertising capabilities effectively, opening doors to previously inaccessible clients and partnerships.
“Smaller, independent networks can now compete on a level playing field,” Todd explained. “With Zoomifier, they don’t have to compromise on quality when delivering their pitches—they can look as polished as Disney or NBC.”
- Expanding Reach Through Remote Engagement
Zoomifier’s cloud-based infrastructure allows Deadlizard’s clients to expand their reach beyond traditional in-person meetings. By enabling reliable, high-quality remote presentations, networks can engage prospective advertisers and partners across broader geographic regions without sacrificing production value.
“The remote-first shift has been permanent, and Zoomifier helps our clients adapt,” Todd shared. “They can now confidently pitch their shows and ad sales to clients anywhere, with no compromise on video quality.”
- Creating Flexible, Living Content Libraries
Zoomifier’s centralized platform enables Deadlizard’s clients to build living content libraries that adapt to their evolving needs. “Zoomifier has become a dynamic tool for our clients,” Todd noted. “It allows them to tailor presentations for ad sales, distribution, or regional teams, all while maintaining a single, controlled library of content.”
Teams can segment and customize materials by region, audience, or use case, allowing for more targeted, strategic engagements with advertisers and partners.
